Alacer Corp. was founded in 1972 with a focus on vitamin C, complemented by minerals and B vitamins. This vitamin C focus led the company to collaborate in its early days with global vitamin C experts, including extensive consultation with Nobel laureate and vitamin C advocate Linus Pauling.
At its inception, the organization was a pioneer in creating products for distribution in the evolving health and natural products retail market. Alacer’s products were among the first supplements that many natural products distributors and retailers carried and supported.
In 1978, Alacer introduced the Emergen-C effervescent powdered vitamin supplement drink mix as the “champagne of nutritional drinks.” The good tasting, fizzy drink mix featured 1,000 mg of vitamin C, B vitamins and electrolytes, which became Alacer’s signature formulation. The novel delivery system for vitamins and nutrients soon had a loyal following who found Emergen-C to be the fast, fun way to support their health and energy.*
More recently, Alacer has grown the Emergen-C brand by branching out from its natural retailer roots with expansion to drugstores, supermarkets, mass merchandisers, and club stores.
Alacer is committed to giving back to the community, reflecting values the company shares with its loyal Emergen-C users. This effort began with Alacer's support of nutrition research at the World Committee for Health and extends today to The Emergen-C Fund.
Since 1997, The Emergen-C Fund has raised more than $1,000,000 to worthy causes by donating a portion of product sales from select flavors. The Fund products include: Emergen-C Pink® to benefit breast cancer awareness, research, and prevention efforts; Emergen-C Blue® in support of the Surfrider Foundation; Emergen-C Planet® to help fuel the Whole Planet Foundation®; and Emergen-C Kidz® to contribute to Vitamin Angels' efforts.
Additionally, Alacer was the first corporate sponsor of Operation Gratitude, a volunteer organization that sends care packages to U.S. troops in Iraq and Afghanistan. Alacer has provided cash support and donated more than 1,000,000 packets of Emergen-C to our troops.
Getting the word out about the Emergen-C brand and sharing its success with others has been good for business. In recent years, Emergen-C sales have more than doubled, growing to almost 500 million packets of vitamin supplement drink mix sold per year. Alacer is now the leading manufacturer and marketer of branded vitamin C in the US.